4. Create Insanely Good Customer Onboarding

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First, try to understand the reasons for churn (beyond just price): Are they using all the features they’re paying for? Could you adjust your pricing tiers to better fit customer usage?
And second, try to understand what would have to happen so the customer can pay that price: What kind of ROI would they need to see from your product? Or how much would their team need to scale in order to use it well?
When you optimize your pricing to fit what your customers need, you’ll build stronger customer relationships and reduce churned customers.

Example:

How-to-Reduce-Customer-Churn-Rate-Optimize-Pricing-Plan-Example


Most SaaS companies use tiered pricing, and Livestorm belize telegram data is no exception. They offer usage-based tiers that fit their different types of customers. They also show which customers are using which plans, giving new customers a good starting point on which plan is best for them. Optimized pricing means each customer pays for the features they use, and none of the ones they don’t.

In both SaaS and service-based companies, onboarding is the red-carpet moment that turns first-time users into loyal fans.

Waleria Pagowska, a product marketer at Brand24, says that they realized that churn often stemmed from a lack of customer engagement or understanding of the tool. “We set up more comprehensive onboarding, with personalized tutorials and regular check-ins, and significantly improved customer retention.”

Yes, you read that right—onboarding is an awesome way to show value to a customer, quickly.

Here are some steps to improve your customer engagement (and reduce churn) with better onboarding:

Identify your main activation events: Which features do users need to try to get that “Aha!” moment in your product?
Find ways to educate your new customers on those features: It could be through an email campaign to follow up with new customers, or using in-app education with a tool like Appcues.
Offer 1:1 onboarding for more complex situations: If users need to migrate data, train a team of new users, or face other time-consuming barriers to onboarding, offer to reduce friction with direct help from your team.