First, define your target audience. How? Conduct surveys, A/B testing, check, experiment, etc. But there are things you should always remember when working with wealthy buyers, no matter what target audience they belong to.
The service is top notch
It is unacceptable for a manager to be inattentive or rude. Either fire him or teach him to work properly. The client needs politeness, care and comfort.
A well-designed website
On the website of an online cayman islands email list store (if you have one), everything should be as simple as possible. A wealthy, status-conscious client will not sit for an hour and figure out the menu. A huge minus for you if next to the product it is written that it is in stock, but in fact you need to order it and wait. Such situations are unacceptable.
Possibility of fast delivery
Delivery is an important aspect, whether you sell clothes, interior items or jewelry. For working with wealthy customers, it is even a good idea to have a showroom where the guest can sit comfortably and, without rushing, look at the goods over a cup of coffee, choose and, of course, buy.
New collections, trends
Follow fashion, replenish your assortment with trendy status items of clothing, watches, etc. Businessmen follow the release of new collections and want to have the best, most modern. The same is in the service sector. Track which destinations are at the peak of popularity among wealthy clients, and offer fashionable tours yourself.
Omnichannel
That is, make yourself known everywhere possible. Advertise in business communities, on YouTube, on famous brands' own websites, through any available media, etc. For the old guard, the best ways to interact are serious publications and channels, and contact the younger generation through social networks, messengers, etc. Be everywhere and anywhere - and rich clients will definitely notice you.
Active social activities
Get clients from the site every month
In a guaranteed volume
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Rich people tend to always remember about charity. Don't forget about it either.
Help a school or an orphanage, organize collections of things for pensioners, delivery of free food packages, take care of homeless animals, etc.
Tell about your good deeds on your website, on social media pages, through the media. The target audience will definitely notice and appreciate it, which will be a big plus for your reputation.
Eco-friendliness of products
Eco-friendliness is as important a requirement for premium products as high quality characteristics. Always draw the attention of wealthy customers to the fact that all your products are safe for health and the environment and that only natural materials are used in their production.
Striving for creativity
It is unlikely that a seasoned businessman who has been on the market for many years will be able to sell something using simple advertising. But a competent PR specialist might come up with something special, and the client will buy simply because you managed to surprise him.
Brevity and clarity of presentation.
No one is interested in reading a few pages about how the company was created, who was at the origins and what you have achieved in ten years of work. A wealthy person values his time, so it is important to get quick feedback, to use emotions. Show the client something bright, impressive, use memorable clear slogans, etc.
Special offers, discounts.
The rich, like no one else, know the value of money, so they are always very happy about discounts. Trying to push the product at a higher price because you have a wealthy client in front of you is the wrong approach. Here, everything needs to be thought through well, study the prices on the market, see how much competitors are selling for, set a markup that is advantageous for you and be sure to leave the opportunity to give the client a discount of at least ten percent.