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This leads brands to increasingly commit to bringing the best to their consumers, whether they are current or future generations. Staying in your comfort zone won’t bring results and can even ruin your brand. Generation Twitch is, above all, a generation that influences other people. Your brand needs to have this audience on its side so it doesn’t perish. The obvious should no longer be a part of your business strategies. Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.


There, you’ll find all the trends that matter in the Digital Marketing landscape. See you email list providers in france there! Google Launches Helpful Content Update To Show Us That: SEO Is About People, Not Bots Spoiler: If you were doing it the right way already, there isn't any significant change. Keep it there! Ashley Rodríguez Ashley Rodríguez Aug 25, 22 | 5 min read ✓ Human crafted content Updated: May 11, 2023 Need content for your business? Find top writers on WriterAccess! Try for free This week, Google started rolling out new guidelines for creators and website owners.



These new practices are oriented to give users original and genuinely useful content. The Helpful Content Update aims to get creators to put more effort into creating good content. The update is being compared to preview algorithms updates like Panda and Penguin, which made SEO experts change the way they design their strategies. Although it seems pretty nice in theory, what does it really change in practice for marketers and SEO professionals? Basically, as Google said, content creators should focus on people first and avoid creating content for search engines.