From next spring, they should help Google to recognize the context of a link even better. You can even combine several attributes, for example "ugc sponsored" or even "nofollow ugc" - the latter helps Google to better interpret the character of the linked page despite "nofollow".
The new link attributes represent a kind of average of "follow" and "nofollow". So anyone who already uses "nofollow" for certain links is on the safe side and does not necessarily have to adjust them - unless they want to do something good for the linked website and transmit corresponding link signals.
The interesting question, and one that no one can answer seriously at the moment, is what happens when someone links to undesirable sites and deliberately incorrectly declares them as "sponsored" or "ugc".
It may be that this has no negative impact on the target page, but merely determines how much "power" is transferred from the source page to it.
However, Google could possibly also sort the target page rcs data uae into a corresponding cluster from a certain proportion of links - including the possible disadvantages that this can then have for the page.
At this point, the operator of the linked page would then have to help themselves by having the incoming links downgraded ("disavow").
The blog post also mentions that "nofollow" links can also be used as an indication of a ranking signal for the linked page as part of the changeover.
This is a first; in recent months, however, there has been frequent discussion in SEO circles about whether Google could possibly also use "nofollow" links to calculate the ranking - albeit in a much weaker form.
This statement makes these speculations irrelevant, at least from March 1st. keep you updated.
You can find the original blog post from Google here:Content Attribution: The Key to Successful Content Marketing & Success Measurement” with Olaf Kopp
The OMT started with the topic of content attribution, a topic that many SEOs have not yet dealt with in enough depth - which is why the room was very well filled.