How to attract visitors to your website

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To attract customers to your website,

In conclusion, by combining it with other media and focusing on connecting with users, you can create appropriate content to attract customers from prospective to potential customers all at once.

In short, the big picture looks something like this:


Content Marketing

By utilizing the most suitable customer owner partner shareholder email database acquisition tools for each of the six stages above, you can smoothly encourage users to take action (purchase) on your services and products, thereby increasing your profits.

I will explain each stage.


Cognition

First, you need to get traffic to your homepage.

There are two main ways to gain traffic in a long-term, cost-effective way.

Make an appeal on social media
Increase search visibility with SEO

Make an appeal on social media

We aim to increase awareness by utilizing social media.

By utilizing SNS, even users who originally had no knowledge of the service or product can become interested in the senders who work at the company and find the senders' information useful, which can encourage them to visit the website.

The key is to not only post business-oriented content on social media to promote your company's services and products, but also to aim to provide information that people find interesting and valuable.

The following article provides more details on how to use SNS.

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[Updated 2024] 5 things companies should know about attracting customers through social media
We have summarized and explained the direction of operation and methods for attracting customers when using SNS. We will explain in detail how to avoid failure in SNS operation, so it is a must-read for companies that have already started.

Increase search visibility with SEO

You need to take proper SEO measures and aim to gain access from users through search results.

If the search intent matches the content of your homepage, it means that the user is interested in your service.

These users will actively read about your service from users and develop a deeper understanding of your service, even though they have not had a direct conversation with you.

Therefore, since there is a high possibility of them becoming new customers, be sure to create content with SEO in mind.

For more information on specific SEO strategies, please see the article linked below.

SEO
[Latest in 2024] A method of operation that has produced results using SEO, one of the web marketing methods!
We provide detailed explanations of effective SEO measures, including examples of past results. We also introduce specific ways to improve search rankings and the tools necessary for SEO measures.
Tools used
Home page (SEO measures)
Social Media

Interests

Once you have increased traffic to your homepage, the next step is to nurture new users into potential customers.

The key here is content and a regular approach.

Two of these are effective:

White Paper
Newsletter

White Paper

We will provide a page and form on the site where users can download white papers in PDF format or other formats, free of charge.

When creating a white paper, we recommend that you keep the following points in mind:

Set up a form
Add forms to your site content
Focus on the quality of your white paper

Set up a form

A bad example is when you see a download page for a white paper that simply has a button that you can click to download the paper instantly.

From a usability perspective, this would certainly improve things by saving users the trouble of having to enter information, but it would mean you would lose track of valuable user information.

We recommend that you set up a proper form and encourage users to register the minimum necessary information, such as company name, email address, and phone number.


Add forms to your site content

A form will be placed at the end of each blog post or other content article, allowing users to download the content immediately.

Materials that are highly relevant to the content will be easier to appeal to and more likely to be downloaded.


Focus on the quality of your white paper

Focus on quality so that users feel like, "Is it really okay to get such useful information for free?"

Providing something for free like this makes it easier for customers to have high expectations for the paid service, making it more likely to lead to a deal such as a purchase of the service or product.


Newsletter

We will send out regular email newsletters based on customer information obtained through white papers and social media communications.