Consider the following influencer ranking factors to measure their authority:
The number of their followers
Are all their followers real and not fake or bought?
Subscriber Engagement Rate
Alexa Site Rating
The quality of their content
How much knowledge do they have in the industry?
5. Track your results
What you can’t measure is useless for your business. Like any other aspect of your business, you need to track your influencer marketing KPIs. Once your campaign is complete, review the results to decide rcs data vietnam whether the campaign was successful or needs optimization.
For example, if connecting with a particular influencer is producing the quantity and quality of leads you were hoping for, run more campaigns like this. However, if you are not achieving your goals with a particular influencer, you can either stop connecting or change your strategy to see if you can get better results.
Here are some key performance metrics you need to track your ecommerce influencer marketing:
Number of site visits
Number of newsletter subscriptions
Number of sales made through affiliate links
Number of followers on your brand account
Interact with the campaign hashtag
Amount of new branded content created
TL;DR?
If the section above was too long to read, just ask yourself these questions as you search for an influencer:
Can I see that this specific influencer is using and loving my product?
Does the influencer's audience match my target audience?
Does this influencer's existing content align with my brand values and business goals?
Do I want this influencer to represent my brand?
Does this influencer have fake or purchased followers?
Is this influential person within my budget?
What platform do I want to use and which influencer is active there?
How to Choose the Best Social Media Platform for Marketing Campaigns?
Choosing the platform on which to run your marketing campaign is a fundamentally important step.
Should you do it on Facebook, Instagram, or Snapchat? What about Twitter, YouTube, or even TikTok?
Well, the answer depends on two things: your audience and your goals.
Find out what sites or apps are popular with your target audience, what networks they frequent, and how they use different social platforms?
Next, you need to think about your short-term goal. Do you want to increase awareness? More traffic or more conversions? Or is your goal sales?
Influencer Marketing on Instagram
Great for targeting a younger audience, with more than 90% of Instagram users under 35, according to Business Insider. These days, Instagram is the best platform for growing your following and brand awareness. Instagram Stories continue to be popular, making them a powerful platform for delivering spontaneous content in real time.
That being said, while you can generate traffic and sales from Instagram, the overall process within the app can be quite cumbersome.