There are many advantages to delegating marketing activities to an external contractor. Does this mean that this option is optimal for any company? Of course not. Each business structure must proceed from its own needs, the specifics of its industry, and the size of the organization.
Full outsourcing of marketing department functions is most often practiced by small companies that do not have excess financial and human resources, but at the same time strive to quickly and efficiently solve marketing problems. Outsourcers' services are also used by companies in the process of reorganization, as well as those who need to implement a one-time large-scale project in the complete absence of specialized specialists on staff.
As for large companies, they are ivory coast email list characterized by a combined approach. The staff almost always includes, if not a full-fledged marketing department, then at least one employee responsible for strategic planning of marketing activities and coordinating the work of the involved specialists. Even if there is an in-house team of marketers, the implementation of individual projects can be entrusted to specialized agencies.
Companies engaged in direct sales and those using highly specific forms of marketing tools in their activities do without the services of outsourcers.
An example of marketing outsourcing in action
Let's consider what the options for cooperation between a company and a marketing agency look like.
Let's assume that the organization has its own staff of marketers, whose responsibilities include performing tasks formulated by the outsourcing company. The agency team is responsible for developing a plan for implementing the marketing strategy, as well as organizing the implementation of narrow-profile tasks such as setting up contextual advertising, web design, creating text content and programming.
An example of marketing outsourcing in action
With the complete delegation of marketing activities, that is, with the complete absence of a corresponding specialist on staff, companies often face the following problems:
The agency works remotely, via the Internet, and can perform most functions, but some areas still require the live presence of a specialist, for example, merchandising.
The specifics of business dictate the need for some routine duties to be performed by a person who is constantly in the office.
At this point, many business owners have a fair question: why should I sign a contract with an outsourcer if I still need to hire a full-time marketer?