What is it? A customer questionnaire is an effective tool for increasing sales. It helps to understand what the target audience is happy with and what, on the contrary, does not suit them. The questionnaire also helps to collect a customer base with their personal data.
How to compose? Have you ever received a birthday greeting from a company by email? This is the result of the work of the client questionnaire. We tell in detail and with examples how to compose such a client questionnaire that will work for the benefit of the company, and not lie as a dead weight in the office.
The article explains:
Objectives of the las vegas email list customer questionnaire
Benefits of Implementing Customer Surveys
8 forms of questionnaires for clients
4 Principles for Writing Client Questionnaires
2 Strict Rules for Designing Questionnaires
Features of filling out the questionnaire
Questions for the survey
Simple Customer Survey Questionnaire Templates
4 Important Points in Working with Client Questionnaires
5 Ways to Motivate Customers to Fill Out Surveys
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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Objectives of the customer questionnaire
The meaning of the questionnaire changes depending on the size of the company. If the organization is small, each of its clients is individual and has great weight for the enterprise. In this case, it is important to understand who your buyer is, what are his needs and attitude to the company, it is necessary to maintain his loyalty. Then the client questionnaire is aimed at obtaining personal data of people, and not some general information.
A large enterprise is primarily aimed at creating, increasing and retaining a group of regular customers, because it is due to them that it exists and makes a profit. At the same time, the emphasis is on obtaining more generalized data.
A standard client questionnaire for an organization usually contains questions such as:
last name and first name;
date of birth;
floor;
telephone;
email address.
This amount of information is quite sufficient to create a client base for the company. Contact information is necessary for newsletters, notifications, and congratulations. Information about the dates of birth and gender of clients allows you to determine the age and gender of consumers, so that, for example, you can make personal discounts in honor of a birthday, develop advertising campaigns and promotions that match the interests of clients.
Objectives of the customer questionnaire
It is extremely important to obtain the client's consent to process their personal data from the questionnaire. If it is not there, the company may receive a serious fine for using information about a person. The client questionnaire form must contain a corresponding section where the signature is placed.
Before sending SMS messages and emails, you also need to obtain consent from customers.