Today, it is not enough to simply write interesting posts for the audience to find you. The competition is so high that it is necessary to use as many methods of self-promotion as possible.
7 Steps to Creating a Business Blog
Here are some of the most popular ways to increase your blog's popularity:
use all the possibilities of social networks;
create presentations of publications in SlideShare;
attach a link to your blog to your email signature;
use keywords;
use popular hashtags that match the topic of the post and blog;
start headlines with germany email list numbers (the audience likes it);
make links to earlier publications in posts.
Once the blog is ready and launched, you need to constantly evaluate the results of your work. It is important to track who makes up its audience, how these people get to the blog, whether they like the content. Numerous analytics services can help collect this information. Knowing all the data, you can work on promoting the blog and business as a whole in the right direction, and if necessary, change course.
If you need to attract new readers to your blog, you need to focus on SEO, track the number of views, traffic from search engines, and the percentage of new users.
If the goal is to increase sales, it is worth focusing on how much time a user spends on average on a blog, how many pages/posts they view in one visit, and what the traffic is from other sites (if any).
If your business blog is community-oriented, it's important to track repeat visits, user comments, subscriptions, and social media links.