Direct and indirect target audience

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The primary target audience is those who are directly interested in your product. For example, if you offer online programming courses, your primary audience is young professionals and students seeking to develop their skills in the IT field.

The indirect target audience is those who can influence the purchase decision, but are not the end consumer. For example, HR managers or company executives can recommend these same courses to their employees to improve their skills.
II. Broad and narrow target audience
The mass-oriented type covers various groups of people with different needs. For example, a company that produces household appliances may target all housewives who need reliable and functional equipment.

A narrow audience assumes an emphasis on a specific group with cyprus consumer email list certain characteristics. For example, a manufacturer of professional cameras may focus on photographers and videographers who value technical parameters and image quality.
III. B2B and B2C audience
Business to business is companies that purchase goods or services for their activities. For example, a supplier of office furniture may target companies that equip business centers.

In a business to consumer situation, everything is aimed at individuals who purchase goods for personal use. For example, a manufacturer of natural cosmetics and care products targets people who strive to use environmentally friendly products in their everyday life.

To determine the target audience in marketing, additional methods of target audience segmentation are also used.