Depending on the content of the remarks, there is a risk that the company's image will be damaged.

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Because paper-based direct mail takes time to print and mail, it is difficult to deliver timely information to customers. Because e-mail newsletters can be provided immediately after content is created, you can notify customers of deals such as campaigns and sales in real time. You can reach a specific customer segment Another benefit of e-mail newsletters is that they allow you to easily approach your target audience. Different customer segments require different information. E-mail newsletters create content for specific target audiences in advance, based on factors such as age, gender, and interests.


Therefore, e-mail newsletters provide information bulgaria telegram database that meets individual needs, making it easy to achieve high results. Easier to measure results and make improvements With email newsletters, you can easily measure the effectiveness of your emails. For example, by examining the email open rate, URL link click rate, and website traffic rate, you can see what information resonates with your target audience. By improving the poor numbers, you can improve the effectiveness of your email newsletters. Recommended for those who want to learn email marketing from the basics! Recommended for those who want to learn email marketing from the basics! This document explains the basic concepts of email marketing based on the PDCA cycle.


Download PDF There are two types and formats of email newsletters There are two types and formats of email newsletters. Each has different characteristics, so it is important to use them according to your purpose. The difference between plain text and HTML email HTML format newsletter This format is created using "HTML (Hyper Text Markup Language)". Just like the websites you normally see, you can freely add text decorations and insert images. It appeals to the reader's "visual sense", so it has the advantage of making a stronger impression than the text format described below.