How to reduce shopping cart abandonment with trust
There are many ways you can increase trust on your site.
The easiest method is through various forms of social proof to assure customers that you are a trustworthy store. This processs ought to be part of optimizing product pages.
Use customer testimonials. Use product reviews. Use endorsements. Provide full contact information, such as a phone number and even faces and bios of you and your workers.
All of these factors let your customer know they are working with a real person who cares about their experience and will take care of their personal information.
Probability Rank: 4
Impact Rank: 5
This top 10 reason for cart abandonment is similar to number 2 (creating a new user account).
Long and confusing checkout processes are annoying to customers. Oftentimes, unnecessary forms contribute to unease and can even become confusing. All of this contributes to a poor experience, resulting in 28% of shoppers to abandoning their carts.
The solution??
Minimize form elements. Only ask for necessary information.
Additionally, streamline your site's navigation. Reducing the "number of screens" from initiation to completion is a great way to reduce time.
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