How Recycling Initiatives Can Build Trust With Local Leads

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Who are likely to stick with the status quo. Read the buying signals and lose poor-fit deals faster so you can double-down on the right customers!

Related article: Sell More by losing Faster



5. To handle the toughest objections, first acknowledge and empathize
You couldn’t tune into a pandemic gambling data morocco press conference without seeing some poor politician getting blasted by reporters for the decisions their administration made in handling the pandemic. Heated objections breed confrontation and can be difficult to overcome when emotions are riding high.

So the next time you hear customer objections like, “It’s too expensive” or “I’d never be able to sell that to my boss”, take a page from pandemic politics and use a tool known as a softening statement to diffuse their emotion. As I discuss in Chapter 7 of my book, this non-confrontational way of introducing a response to an objection begins with acknowledging and empathizing with the objection. E.g. “I completely understand. Times are tough and no one wants to spend more money than they have to on a solution like this….”