The Role of A/B Testing in Optimizing Lead Generation Campaigns

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One of the ways cognitive ease can be improved is through a process called priming. In other words, providing a stimulus that activates positive thoughts which in turn influences how the new stimulus will be interpreted. For example, spending the day painting your living room may not be fun, but when your favorite song comes on the radio while you’re doing it, all of a sudden the task doesn’t seem so arduous.

In the case of your outreach, putting gambling data singapore your customer in a good mood by sharing highly contextual insights, making them the star of the story, and demonstrating you’ve done your homework, temporarily increases their degree of cognitive ease, making it more likely that they’ll respond.

But beware: the reverse is also true! When your outreach clearly demonstrates you did NOT do your homework, not only will your customer not respond, but the bad experience will create a long-lasting negative association with your personal brand and that of your company, making it harder to engage in the future.