What's happenedremarketing?

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Imagine you are at a party. Who would you find it easier to communicate and interact with – people you know or strangers?

Probably, most people would like to see familiar faces. The same is true for your customers. If people are already familiar with your brand, they are more likely to contact you again. Remarketing can help with this.


It is a set of tools aimed a denmark cell phone number list t re-engaging customers based on their prior interactions with your brand.

Remarketing can take the form of:

paid advertising that targets only people who have visited your site;
email marketing that targets people on your subscriber list who have viewed specific pages;
Account-based marketing.
What Remarketing Strategies to Use for E-Commerce? 10 Tips from Webpromo
1.Keywords and audience
Identify the most effective keywords for your Google Ads ads and retarget them in different combinations to your target audience.

For example, your company sells books and you've noticed that your most profitable advertising investment has been targeting bookworms. How can you ensure that buyers from this audience see your new offering?

Create a customer profile based on the unique utm_campaign parameter and assign additional budget to retarget the most effective keywords specifically for this audience.

keywords stunned

2. Discounts and special offers
Use special offers to encourage visitors to return to buy your product. Create special offers for frequent visitors to your site (who browse a lot but buy little or nothing at all) or regular customers. Offer some a 15% discount on their first purchase, or entice others with free shipping, for example.

Notes and special propositions

3. Different targets for different stages of the sales funnel
Depending on which pages of your site they view, which elements they interact with, and what actions they take, different visitors to your site are at different stages of the sales funnel.

One retargeting strategy is to target ads at different stages of the funnel, from awareness to when the audience is ready to make a purchase.

Read also : 5 Common Mistakes When Starting Remarketing
4. Cross-selling
The essence of the cross-selling technique is to offer a potential buyer or a person who has already bought something from you other products that complement the product he is interested in. For example, it could be a lens or tripod for a camera, a case for a smartphone or bedding for a child's bed.

Apply this principle to remarketing settings. It will increase your average check and bring repeat sales.

oversales

5. Remind about abandoned shopping cart
According to research by Western marketing agencies, 30% to 70% of online shoppers abandon their shopping carts before completing their order. However, sometimes all that is needed to get a person to complete their purchase is to remind them about it.

Create a separate abandoned cart reminder message on your website. You may be pleasantly surprised by the increase in conversions.

abandoned cat

6. Not just sales, but also interesting content
Users can be redirected not only to product or service pages, but also to interesting content: blog articles, case studies, e-books, etc. Use retargeting to support traffic to pages that talk about your business, products, and their benefits.

This way, you don’t require any costs from the user, but you increase brand awareness and prepare them for future purchases.

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