What is a brief and how to write it correctly: a complete guide

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A brief is a short and clear description of the task to be completed , whether it is creating a website, developing an advertising campaign, writing text or designing a logo. It is an essential part of any creative project , allowing a freelancer, designer or development team to understand your needs and expectations in order to create the perfect result.

It is important to understand : a brief is not just a wish list, but a structured document that sets the direction and boundaries of the project . The more detailed and clear you formulate your requirements, the higher the probability of getting exactly the result you expect.

What does the brief include?
Depending on the type of project, the brief may include different information. However, the main blocks that must be included are the following:

1. General information
Project Title : This is a short and concise title that should reflect the essence of the project. For example, “Developing a website for an online clothing store,” “Creating an advertising campaign spain mobile database on social networks,” or “Writing text for a travel blog.”
Project Description : A short but concise description of the project's essence, goals, and objectives. For example, "Create a website for an online clothing store that will attract new customers and increase sales," "Develop an advertising campaign on social networks to promote a new product," or "Write text for a travel blog that will be interesting to the target audience and encourage booking tours."
Target Audience : Description of your audience, their interests, needs, age, gender, income level, etc. For example, “Young girls aged 18-25, interested in fashion, with an active lifestyle”, “Men and women aged 30-45, interested in a healthy lifestyle”, “People who love to travel and seek new adventures”.