80% of Internet users own a smartphone.
48% of customers start researching a product or service from their mobile. philippines phone directory search And considering that your SMS Marketing strategy can include a link, it is more than effective.
9 out of 10 users have used their smartphone at some point in the purchasing process, especially between 14 and 65 years old.
It is the best complement to your email marketing strategy.
All in all, it's time to learn how to create the perfect SMS Marketing strategy to bring your ideas to life:
1.- Starting from a permit is vital
First of all, you need to have the user's consent to be able to send any kind of communication. In fact, your subscribers should be able to choose whether or not to participate in these conversations.
Less is more. This is absolutely true when it comes to an SMS Marketing strategy. Quality always prevails over quality. That is why you should not risk annoying your potential customers who do not want to receive your SMS. And that is what Permission Marketing is for .
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From there, you can play around with SMS like confirmation SMS. This is a clever way to hint at the permission given and thus get the approval of the recipient of your messages by promising to share valuable information. For example, a confirmation SMS will be sent when a customer places an order. And the content will include details of the order. So the user will appreciate it.
However, the user must select in advance that he or she wishes to receive communications through this channel.
2.- Define your objectives
smart SMS Marketing strategy
As you can imagine, the first step of any digital marketing strategy begins by defining the objectives. Did you think you were going to start sending SMS without these previous steps? You have to be very clear about what problem you want to solve or what type of goal you want to achieve . Do you think there is a business opportunity that you should exploit?
You could:
Maximize visits to your website or your own blog.
Increase sales.
Launch a survey to get feedback from your customers .
Increase your database with quality users.
Strengthen your relationship with your customers.
To gain their loyalty.
Etc.
Ideally, you should be guided by SMART objectives to begin shaping your strategy. Keep in mind that these goals are the only ones that will reflect the effectiveness of your efforts and that will guide you throughout the process. Therefore, they must be well defined.