Affiliate Marketing Strategies for Beginners

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Leverage technology to diversify your revenue

While the 2017 survey showed an industry ill-equipped to handle the digital revolution, the 2019 data indicates that developing new revenue streams appears to be the biggest challenge for 73% of editorial directors , with 54% saying advertising is no longer their primary source of revenue. However, more than a quarter of directors expect digital subscriptions to become a significant source of revenue in the coming year.



Source: 2019 State of Technology in Global Newsrooms Survey Highlights

Another major challenge, except in North gambling data greece America , is recruiting and hiring journalists. Globally, 55% of newsrooms say this, but the figure drops to 28% in North America. This is somewhat paradoxical, given the high layoff rate in the sector: 40% of journalists have lost a job due to budget cuts and 70% have worked freelance at some point in their career.

However, there seems to be a consensus on the possibilities that digital technology opens up. 58% of editors believe that social networks contribute to increasing revenue, 56% say the same for video and audio content , 53% for visual and interactive formats and 40% for data journalism.

Overall, a thoughtful integration of technology is increasingly supporting journalistic expertise in order to meet today's media challenges. This is both promising and challenging, because there is still much work to be done.