Discover TikTok's advertising solutions

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Interact with your audience – engage with your community
Select Community Engagement in TikTok Ads Manager to engage deeper with the TikTok community.

We currently have two optimization options for this advertising objective:
- optimizing the campaign to increase the number of followers
- optimizing the TikTok campaign to increase the number of visits

Conversion – TikTok Advertising Goals
App Download - Advertise Your Mobile App
App install ads are designed to reach people who are potentially interested in the app and encourage them to go to the App Store or Google Play and download the app to their smartphone.

Conversion - Start Selling with TikTok Ads
The idea behind conversion-oriented ad creatives is to encourage users to take specific actions, such as buying a product. Additionally, TikTok offers the TikTok Pixel, which allows you to monitor behavior and track conversions, and the information collected can be used for remarketing.


link to ad: click
NEW! Advertising Purpose: Selling Products

Currently, the Product Sales ad objective for TikTok campaigns is being tested and not australia rcs data all ad accounts have access to it.

TikTok offers us some interesting ad formats. So how can we advertise there?

In-Feed Ads – probably the most well-known TikTok format. It consists in presenting our advertisement in the form of a classic video for this application, which will be displayed to users among others.

TopView – a great way to grab the attention of your audience. If you use it, your ad will pop up for the user immediately after opening the app, even before any TikTok video. So you will immediately grab their interest.

SparkAds – Is your brand present in your video? Or maybe it appears in another creator's? With SparkAds you can promote such TikToks to a wider audience.

BrandedEffect – do you know the filters and special effects added to some TikToks? This is also a form of advertising! You can create your own effect that will gain popularity around the world.

Promotion - this is the previously mentioned equivalent of the Facebook promoted post.