What is advertising?

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Both advertising and web marketing are effective methods of advertising to existing and potential users, and if used efficiently, they can lead to increased sales for your company. Although the two are closely related, they are advertising methods that have different characteristics at a deeper level. In this article, we will take a closer look at the differences between advertising and web marketing, and explain the types, characteristics, and how to use them.






Advertising is a method tongliao cell phone number list in which a company pays advertising fees to promote itself and disseminates the information and content it wants to convey to the outside world. Companies pay a fee to purchase advertising space operated by various media such as television, newspapers, and websites, and distribute information about their products and services. By utilizing advertising, companies can efficiently convey the information they want to convey to their target users.



Ad Types


We have explained in detail the overview of advertising above, but what are the types and characteristics of the ads actually used by companies? From here on, we will break down the types of advertising and explain in detail the characteristics of each type of advertising.



Mass Advertising
Mass advertising is a type of advertising that appears in four media outlets, including newspapers, magazines, radio, and television. It is also called "four mass advertising" in the advertising industry and is an advertising method used by many companies. The "mass" in mass advertising means the masses, and as the name suggests, it is characterized by its ability to appeal to many users through the media.

If you can advertise in a medium that is generally popular, you can reach out to a wide range of customers. You can also reach out to a wide range of generations, which makes advertising more effective.



Sales Promotion Advertising
Sales promotion advertising, commonly known as SP advertising, refers to a type of advertising whose main purpose is sales promotion. Mass advertising, such as the TV ads and radio commercials explained above, and Internet advertising, which will be explained later, are also examples of sales promotion advertising. Particularly effective sales promotion advertising includes direct mail, inserts, outdoor advertising such as billboards, and transportation advertising on trains and taxis.

Sales promotional advertising is a method that makes it easy to measure its effectiveness, and is also cost-effective, so we recommend using it little by little on a trial basis. Another feature of sales promotional advertising is that it can be sent to a specific target. Since it approaches the target efficiently, using it will also lead to an increase in the conversion rate.



Internet Advertising
Internet advertising is a type of advertising that utilizes search engines and websites available on the Internet. Internet advertising includes display advertising and affiliate advertising that are displayed on websites. In addition, listing ads, which are displayed depending on the search results of search engines, are also effective forms of Internet advertising.



Ad Features


Advertising can be used in a variety of areas, including promoting new products and services, promoting your own brand, attracting customers to stores and events, and recruiting. If a company can implement effective advertising, it can lead to increased sales and improved company image. From this perspective, utilizing the types of advertising introduced above is an essential activity for promoting smooth corporate activities.



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What is Marketing?


Marketing is the process and method of creating a system that allows companies to sell products and services smoothly. To carry out effective marketing activities, it is important to accurately understand the needs of consumers and incorporate them into your company's products and services. In addition, you should conduct in-depth research on your customers and take an appropriate approach while instilling knowledge about your company's products and services in them.

The main purpose of marketing is to encourage users to make purchases, and currently many companies use a wide variety of marketing techniques and methods. Therefore, for companies, promoting marketing activities is the foundation for their own development.