MM: Yes, too.
MM: Maybe not from scratch, but you really need to update your knowledge a lot. But in my opinion it's more logical. This approach, which has been changed in terms of events, is definitely better because it creates more possibilities.
AJ: What has changed?
MM: Up until now in Universal Analytics we had goals and we added labels to the event, value – cambodia rcs data it was generally very structured. At this point there was a big change and we have the previously mentioned events.
These events are divided into 3 categories:
Standard
recommended
non-standard
The system measures standard events automatically. If, during the activation of Google Analytics 4, we click an additional option, the so-called advanced measurement , then automatically, without any additional configuration, such parameters as:
scrolling through a web page,
interactions with movies,
download file,
outgoing click, etc.
AJ: And what about sending forms and purchases?
MM: Not that, we'll get to that in a moment.
AJ: That would be too nice.
MM: You could say we've smoothly moved to the second category. Recommended events include purchases, newsletter sign-ups, user logins, and site registrations. And in Google's documentation, we can see the recommended or even required parameters for each of these events.
For example, for a purchase it is:
currency,
order number,
order value.
And here's an important note. One of the biggest mistakes that happens with Google Analytics 4 is that we configure and transfer events from Universal Analytics to GA 4 almost one-to-one. And generally, the Universal Analytics and GA 4 account has its own currency.
And when we configure the goal, GA 4 purchase event, we do not give the currency of this purchase, it will not be visible in the e-commerce report. Very often it happens that someone configures the settings, transfers everything almost one to one from Universal Analytics. And it turns out that the revenue column for given products is empty.
And here it can hurt, so it's really worth seeing this documentation, checking what parameters are required. And in these parameters we can pass those things that are important. The freedom of these parameters is very large, because we can pass any thing that we consider necessary.
AJ: So you have to learn from scratch?
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