Do you have your own loyalty program?

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show yourself from the kitchen
Leave the price battle to the big players. Your greatest strength – beyond your products or customer service – is your brand, its history, mission and the values ​​that are important to it.

We like brands that show their everyday lives from the inside . You can do it on social (posts and stories are channels made for this!), you can do it on a blog, and you can do it in email marketing.

Remember my comparison of newsletters to coffee with friends? You can simply “ germany rcs data sit down” and talk about how a given product was created (be sure to include a few photos and/or behind-the-scenes shots), who works with you (think about a short introduction of the team, or maybe a short interview?), what your normal day looks like .

Such messages will definitely help you establish a more direct connection with them and show the human side of your business.

talk about your products
Of course, there must also be room in emails to show and talk about your products – after all, we sign up for newsletters not only for knowledge or inspiration. People leave you such important and direct contact because they are simply interested in what you offer.

Send information about new products, premieres, returns and reissues. With a few messages you can increase emotions, intrigue and trigger the desire to find out what it will actually be. On such occasions, it is worth preparing special, limited offers that will additionally trigger a stronger need to buy.

I talk a lot about recommendations on my blog… Have you ever wondered what’s better than that? Personalized recommendations .