Facebook's 20% rule is being removed

[shukla7789]

Finally! The 20% rule on Facebook has been removed. We all, at some point, have complained about the limitations that Zuckerberg's social network imposed on us with the 20% rule for advertising actions.

For those who were not aware, the 20% rule on Facebook is a restriction that was imposed from the beginning of this social network, which implied that within an advertisement, the text could not exceed 20% of the total content of the promoted piece. This has great repercussions for advertising and has caused more than one headache; for example, this rule often limited agencies in the development of their key messages, while several advertisers had to modify their ads again and again, because they were rejected for not meeting the indicated percentage.

However, we must consider that the main objective of this finland number dataset was always with the well-being of the millions of Facebook users in mind. The 20% rule on Facebook was intended to ensure that it did not interfere with the overall user experience and that the user did not feel suffocated by advertising on their favorite social network.

Now, the WERSM portal has reported that the social network has made the decision, as part of the changes that will be made this year, to eliminate the 20% rule on Facebook for advertising actions. This news has given many digital area managers, advertisers and advertising agencies a little more confidence and peace of mind when executing their digital marketing strategies and plans.

Although the measure has not yet been officially announced by the social network, we are very attentive and awaiting a categorical response, worthy of a celebration in every area and digital agency in the world.