Email, ever since its inception, has been the subtly effective leader as a marketing tool. Amidst the plethora of communication tools available, there is nothing out there to challenge its effectiveness and its existence. Email is here to stay! Looking at it from the marketer’s perspective, it offers immense value in terms of returns on investment and the ease of customization. Additionally, as it goes with all tools, email holds its own set of challenges. Obstacles lie in the refinement of its components. The component in question is the Subject Line.
Picture this, you have put in the effort to create australia whatsapp number appealing content for your email which is sure to grab the attention of the readers. But, what if the readers don’t open your email in the first place or what if the email doesn’t reach its destination at all instead ends up in SPAM. All that effort has gone to waste. Now you are left to wonder where did you go wrong, what could you have done better to get the readers to open it or why did it even land up in the SPAM folder. The key to avoid being ignored lies in a healthy subject line.
Ultimately, if the search is on to find that one perfect subject line to get all the emails opened with one subject line then that is an exercise in futility. Each reader is unique and so are their interests. To pique the curiosity and to get higher open rates, there are few workarounds that are open to being tried and tested. In addition, avoiding certain mistakes is necessary to stay away from being marked spam. Let us go through a few workarounds and potholes to avoid: