Your marketing techniques will improve : This point is related to the previous one. When you know who your leads are and what they want, it will be easier to develop effective strategies. You will be able to properly segment your database based on the indicators analyzed.
You'll improve your reputation: If you don't keep your database tidy, you may end up being seen as spam. And that can lead to a bad brand reputation. If you send emails to your entire database without doing any screening, your emails indonesia whatsapp mobile number are more likely to be sent to the spam folder . Or if you have an email address that's been inactive for a long time, you won't get past spam filters.
[bannerHero]
There is no concrete answer to this question. Lead cleaning should be done based on your customer acquisition campaigns. Or every time your database has a considerable amount of new records. And that is especially subjective.
Every brand has a certain number of contacts in its database to start with. When we talk about a wave of new registrations, we never specify the exact number for that reason. What is a lot for you may be a few for another brand. You must determine when it is appropriate to start observing those leads.
Therefore, this dimension is key to determining when you have a new wave of new customers that you need to analyze. You may be running an email marketing campaign to get leads . Then, when you finish it, you will need to do an analysis of your database. Or in any other campaign.
You can do it at the beginning of the year, every quarter or every month, depending on your priorities, your characteristics and your new contacts.
Keys to lead cleaning
Here are some ways to keep your database clean and tidy . Follow these steps:
1.- Identify duplicates
avatar
Once you start getting enough users in your database building strategy, duplicates are inevitable. So delete data regularly to avoid duplicates as new users join.
Obviously, you need to remove duplicates carefully. Go into both records and determine which one has the most complete information (i.e. email address or phone number). You can even create a new record based on that information. Merge the records if necessary.