In companies, the challenge is to understand the ethical principles of artificial intelligence that should govern all actions to avoid its inappropriate use throughout the customer experience.
In this article you will learn:
what is ethics in artificial intelligence;
what is the ethical limit that should not be exceeded;
what are the benefits of ethical use of AI in customer service.
What is ethics in artificial intelligence?
Ethics in artificial intelligence whatsapp australia refers to the values and principles that should guide the development and use of technological systems to ensure that they are used in a responsible, fair, transparent and secure manner.
Artificial intelligence makes it possible to process and analyse large amounts of data, allowing companies to understand behaviour patterns and consumption habits of their customers, for example.
In addition, AI is capable of producing algorithms that generate personalized recommendations based on the history of interactions a customer has with a product, service or tool.
Why is it important to reflect on the ethical impact of AI?
In the business world, reflecting on the ethical impact of AI is essential to avoid inappropriate practices in the collection, processing and use of customer data.
When these elements are not taken into account, it can erode the trust that customers have in your business . In fact, a McKinsey study found that 8 in 10 people would not do business with a company if they had concerns about its security practices.
However, this does not mean that people are not willing to interact with AI-powered tools.
On the contrary: According to Zendesk’s CX Trends 2023 report , 75% of consumers believe AI could provide the same level of service as a human agent.
If you want to discover the benefits of following the ethical principles of artificial intelligence, read: How Artificial Intelligence helps businesses .
How does ethics relate to intelligence?
By definition, intelligence encompasses the ability to understand, learn, and solve problems. Ethics , on the other hand, guides the resolution of situations according to human values and collective well-being.
Understanding how ethics relates to intelligence in the context of AI involves:
be aware of the possibility of bias in system design and take concrete steps to prevent it;
understand the rights and duties a company has when collecting, processing and storing its customers' data;
adopt transparency as a pillar of ethical responsibility for AI in companies.