The prize
In online contests, we will never stop repeating it, part of the success is due to the prize offered. erroneously, that it is necessary to opt for prizes with a high economic value to attract the greatest number of potential participants. In reality, the winning choice is to focus on prizes with a significant perceived value but above all pertinent to the Brand.
To give a practical example, Giochi Preziosi, for its Instant Poll #VinciConSeasters, has put up for grabs a total of 100 Kanguru blankets in the shape of a mermaid's tail , an attractive and coherent prize.
A different result would have been obtained with a prize of little phone number list philippines relevance, especially considering the most common objectives that can be achieved by launching an online prize competition . For example, if the object to be won had been a smartphone, the participants would have been much more interested in that than in the brand itself. This is not good for brand awareness or lead generation , since the contacts collected would not have been entirely on target .
In fact, obtaining qualified leads is a fundamental objective for any online contest. Especially now that we are moving towards an era without cookies , also considering that from the end of 2023 it will no longer be possible to track the interests of users with Google Chrome through third-party cookies, obtaining user data released independently is essential. And, this data, to be considered relevant for marketing purposes, must be as targeted as possible with the brand responsible for the collection.
Very often it is thought
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