Web analysis is in fact the only tool that allows us to have real feedback on what is happening around our project.
Continuously combining and comparing data from different thailand phone number list platforms (and sometimes even data from offline activities) is the winning basis of any project that aims for a high-performance strategy.
In large, well-structured digital marketing companies, this activity has become a crucial operation , to the point of requiring the inclusion of a specialized figure in their staff.
exclusively with analyzing data and comparing with other figures in the team to optimize strategies and campaigns.
Tools to support analysis
Currently the most famous tool is certainly Google Analytics (which allows you to provide a lot of information, if set up correctly on the site) but alone it would never be able to provide a complete digital analysis.
Big data is now defined as the “new gold” but innovative companies that have tried to anticipate this trend have developed very useful data analysis and aggregation tools over the years .
To show you their diffusion in the web marketing market, I will list some web tools divided by type.