Choose the right keywords
Just like with website optimization, you should choose keywords that have a high search volume and are relevant to your business.
But, because of the unique factors involved in video SEO, you should also consider including long-tail keywords in your targeting. These are specific queries that have low competition but high search volume.
This is because videos that rank for these keywords are likely to offer more in-depth and informative content, which is what you want for your business.
So when choosing keywords, make sure to include both short-tail and long-tail keywords to get the most out of your efforts.
Additionally, it is always better to make your videos keyword-rich. This means including keywords in the title, description, and tags of the video.
For example, when creating a list of blockchain games , try keywords like “best blockchain games” or “popular blockchain-based games to play.”
Or, if you're using video to promote your business – say, online digital marketing courses – then your target keywords could be something like “digital marketing courses.”
But, you could also include long-tail keywords like “free digital marketing course” or “x-month digital marketing course.” This makes your keyword more specific, so you can rank for videos that are more relevant to your business.
Tools you can use:
Google Keyword Planner
Google Trends
YouTube Keyword Tool
Keyword Dominator Tool
Research your competition
As with anything SEO related, you should also research your competition when it comes to video optimization.
This means finding out what keywords they target, what type of content they create, and how they promote their videos. This will give you an idea of what's working for them and help you come up with ideas for your own videos.
It's about how you can differentiate your content and make it even better than what's currently out there.
Ask yourself, "What are they missing and how can I do better?
Tools you can use:
SEMrush
SEOBook Competitive Research Tool
Ahrefs Content Explorer
#3. Create an attractive content structure
When it comes to video SEO, the content of your videos is just as important as the optimization.
Your viewers need something that is both informative and engaging to watch. This means creating a structure for your videos that keeps people interested from start to finish.
Some tips to achieve this are:
Start with a hook to grab your viewers' attention.
Keep videos short and to the point
Use visuals and animations to break up the text.
Add calls to action throughout the video
The key is to increase retention rate and session time. You want your korean whatsapp viewers to watch your videos all the way to the end and stay on the video sharing platform, like YouTube, to watch more of your videos.
When YouTube sees that your videos are keeping people on the platform, it will promote your videos. Naturally, a quality YouTube editing platform will help you with this. You can also use the timestamp features to create chapters and make your video more structured.
Pay attention to your video file names
We're all used to giving random names to files, like "video_1234" or "vid_0001" . But did you know that the name of a video file affects its rating?
When uploading your videos to YouTube, make sure to give them keyword-based file names.
This means that you should use your keywords in the file name and not include spaces or special characters. So, for the digital marketing course example from above, a good file name would be "digital_marketing_course.mpg" .
The reason your video file name can affect your rankings is that YouTube (and other search engines) look at the file name to determine what your video is about.
If you have a keyword-rich file name, your video is more likely to appear in relevant searches.