Another reason may be that they weren't hired for a long enough period. Most press campaigns work on a minimum of 90 days. It takes time to prepare tools like bios, fact sheets, electronic press kits, video presentations and more. It requires repeated conversations and reminders. If you expect to get the best possible results by hiring in the shortest possible time frame, you need to rethink your expectations.
Just like you work your way up a playlist campaign and play bigger and bigger venues, you have to work your way up through the press. It's guaranteed that no one has ever landed the cover of your favorite magazine without having been somewhere else first.
In conclusion…
Publicists are too often treated badly. They are expected to publicize a career when often nothing of note is happening. But when things go well, they are often not given credit for being the indian mobile number catalyst for that growth. At the end of the day, though, publicists in 2023 have a very difficult job reaching an ever-shrinking number of credible music journalists.
So if you are an emerging talent, I hope you take the knowledge you have gained today and apply it to make the right decisions about your own publicity path.
While there aren't many definitive metrics that show exactly how a press campaign has impacted your career when all is said and done, limited results don't always mean that the effort to create some momentum wasn't worth the money you spent or the seeds you planted for later.