So it looks like this:

[sumaiyakhatun26]

Webinar
The one time offer mechanic that I use is a webinar. It so happens that once a month I run a closed webinar and it is targeted in such a way as to reach those target groups that do not know me yet. I have two goals in this, which I will tell you about in a moment.

First, because it's a webinar, you have to sign up to receive a reminder. This way, I'm building a larger newsletter base – people to whom I later send my articles, podcasts, or other additional materials.

The element that appears directly at the end of the webinar is a short segment lasting middle east rcs data about a minute – let's call it a sales segment.

I have participated in many webinars where selling took up all or half of the meeting, and this style is not familiar to me.

I wouldn't be able to do it myself, although there are people who work great this way, they do great, and I respect that. I have nothing against this method. However, it's not a style that I consider to be suited to me or to the people I invite to such a webinar.


The webinar lasts about an hour. And for about 55 minutes it's just a substantive presentation, where I share knowledge on various topics. For example, custom groups in the context of remarketing groups.

And then at the very end I make an attractive one-time offer to purchase my online course Effective Facebook Advertising at a price lower by 1/3.