Why you shouldn't cut marketing in times of crisis

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The crisis affected several sectors of the economy and commerce was perhaps the most affected by it.

Basically, for many companies, the crisis, in practice, is a significant reduction in the volume of purchases by current customers.

Furthermore, many customers simply stop buying and if you live in one of these scenarios, the only way out is to constantly get new customers.

Therefore, it is clear why you should not cut slovenia number dataset in times of crisis, after all, it is essential for those who want to obtain new customers, increasing their sales.

The big problem is that many companies, in their desperation to reduce costs, end up confusing investment in Marketing as a “cost”, instead of understanding that it is the main investment that can help them overcome the crisis.

But if you invest in something that doesn't generate a positive ROI, that is considered a cost and needs to be reduced.

However, it is necessary to know how to identify whether this investment does not in fact generate results, as this attitude can represent an even greater drop in your profitability.

It is not advisable to cut Marketing in times of crisis, it is essential for your company to continue to prosper.

To help you make the most of Marketing in times of crisis, check out the following topics:

Marketing is investment
Pay attention to the numbers: they don't lie
Take advantage of Digital Marketing to sell more
Use the right keywords and get found
Content Marketing to optimize processes and make sales
Work your personas well and guarantee the right customers
Content improves your Google rankings
Outsourcing can be a good option
Now you know: Marketing is key!
Marketing is investment
Why you shouldn't cut marketing in times of crisis
To win new customers and increase your company's revenue, you need to have visibility.

Marketing is exactly for this, since it is through its advertising strategies that your company will come into contact with new business opportunities.

Investing, especially in Digital Marketing, becomes essential for companies that want to overcome the crisis.

After all, this is an environment that is being increasingly explored by consumers, becoming a large market for potential customers.

Another big reason why you shouldn't cut Digital Marketing in times of crisis is the low investment required to generate results.

Even more so if we compare it to Traditional Marketing, where it was necessary to spend a lot of capital to carry out campaigns that could still be less assertive.

With Digital Marketing, you can segment your campaigns, reaching a greater number of potential customers. In other words, in addition to the low investment, the return is great.