Email Marketing for eCommerce: synonymous with benefits for your business

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If you have a business, this article will surely interest you. And if you are up to date and also have an eCommerce, that is, you sell online, this article is really important for you because you will learn about the benefits of Email Marketing for eCommerce.

We often worry that our eCommerce is not being viewed very often or that it is not selling as much as we expected. Email marketing companies have the solution to this , and today dj email list we will learn why.


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Why do email marketing apps or companies help your eCommerce?
We must bear in mind that an online store will not become known on its own. It requires an investment, both in time and money, to generate profits.

There are different methods to increase visits to an e-commerce : generating content designed to be well positioned in search engines ( SEO ), paying directly to be well positioned in search engines ( SEM ) and my favorite, email marketing campaigns .

email marketing for ecommerce

I say that email marketing campaigns are my favorite technique, speaking from my experience: I have prepared quite a few campaigns and I have also listened to my clients regarding their doubts and approach to their strategies, and the one that always contributes the most, without a doubt, is email marketing for eCommerce .

[Tweet “#EmailMarketing campaigns are low cost for eCommerce”]

In order to be able to send our campaigns, we have to hire the services of a specialized email marketing company, but luckily, they have a very low cost and are affordable for any SME.

Let's see what email marketing companies are capable of providing for ecommerce :

It is a very profitable medium
The main benefit could not be any other, and that is that email marketing for eCommerce is the most profitable medium among all existing online marketing techniques . On average, each euro invested generates 43 euros of profit . This figure is known as the ROI (Return On Investment), and reflects the return on investment.

Furthermore, given its low cost, this technique is an interesting option to implement in business.

From subscribers to customers in one click
The key to email marketing campaigns for eCommerce is that with just one click you can direct your subscribers to your eCommerce and to the specific page for purchasing a product (if we are preparing a promotional campaign).

[Tweet “#EmailMarketing campaigns bring you closer to potential customers in a natural way”]

The importance of CTA in Email Marketing
This is the click we need to get. In the marketing world, this button that takes the user to the website is known as CTA – Call To Action.

This ease of conversion is not found in any other communication medium, so it is a differential factor that must be taken into account.

There are several tips on how to create a good CTA . The main ones are these:

Optimal location : according to official studies, the location that works best is at the end of the email and if we are talking about a specific product, also inserting a CTA in its image.


Visibility : Another tip is that the CTA should stand out; it should be clearly visible in the email. Although, be careful! Yes, it should stand out, but we can't make it clash with the rest of the email. If the background of the newsletter is light blue, for example, we should look for a color for the CTA that matches this color, because if not, it can be annoying for readers.


Writing : In addition to watching your spelling, there are two verb tenses that adapt very well to Call To Action and it has been proven that they work best: the imperative and the present indicative in the second person singular. For example, Book here .