And if a company uses a Google Ads campaign for a website that has all this information and maybe also has a YouTube channel, a podcast, some speeches, or even content on social media that confirms and uses the elements I mentioned earlier, then you will contact such a company as a potential client sooner, and you will probably verify the organization in this exact way.
Here's a common example I use. If you go to a company's website and it doesn't have russia rcs data a news section, how do you know it's even up and running? That it's not some website that they're just maintaining and the company is a sham.
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You check the Google Map review or the first thing you do is check if the company is on social media and what they post there, how often. And as vulgar as it may seem, sometimes it happens that when a company rarely posts or something strange, we extrapolate our bad impression from their social media to the entire company.
Although it is contrary to the logic that poorly run social media equals a bad company, the image is built, among other things, from such elements. When you are a market giant, recognized for years and so on, the influence of such channels is relatively smaller. However, if we are really a company that is just building its presence, it will suddenly turn out that these are some of the most important things that we should address, because every such small pebble falls into our garden.
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