Advertising Agency Mistakes – Tunnel Vision

Discuss my database trends and their role in business.
Post Reply
sumaiyakhatun26
Posts: 503
Joined: Sun Dec 22, 2024 8:32 am

Advertising Agency Mistakes – Tunnel Vision

Post by sumaiyakhatun26 »

Advertising agency mistakes – lack of proactivity
As an agency, you have a set scope of work with the client. After a while, you become formulaic. You won't propose something new, because why change something that works. You know what will change? An agency serving the client.

The client expects the agency to propose new solutions. To observe their competition. To understand the industry and the changes that are taking place in it. In short, they will start to gain expert knowledge in their niche.

This is not a process that will happen straight away, but let's face it, working with someone for several years means you have to be familiar with a given industry.

Besides, there is always another option – applying practices known from other south africa rcs data industries to a new one, where a given solution has not been used yet (and even if it was, why would your campaign not work out?).

The agency has one advantage over the client – ​​a review of marketing activity patterns from a dozen or several dozen industries, not just one. This means there is a place to draw inspiration from. And that is what should be done.

Lack of proactivity, however, often has a simple explanation. It…


As an agency, you're responsible for Facebook ads and content. I get it. But step outside of that scope from time to time.

So take a look at the client's website and think about what needs to be improved there so that your actions make sense.

Ask to speak to the sales or customer service department – ​​this will give you a lot of inspiration for creating copy.

Get other collaborators – maybe SEO specialists? – think about how to combine your activities.

Look wide.
Post Reply