There everyone shares a guacamole with snacks

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Creative advertising
Avocados From Mexico stands out for its creative, fun but seriously crafted advertisements to do a good job.

The brand's first ad, in last year's Super Bowl, was based on the story of how animals and some plants, including the avocado, arrived in some countries on the planet we inhabit.

This year's ad features a fun story that takes place in a sort of space museum.

In this narrative we meet visitors from investor leads different regions of the universe, as well as the non-human guide, who presents different relics and typical situations of our times.

The alien visitors to this space museum are surprised both positively and negatively, until they come across an avocado plant in the centre of the room, displayed like a real coveted object.


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The futuristic story unfolds in a comical way, clearly appealing to the user's sense of humor, taking into account the festive atmosphere in which this advertisement was mainly reproduced.

According to Luque, they had four different ideas available but they decided on this one in order to convey a clear message to the consumer : we always have avocado available, this fruit, also known as palta, is always in season.


#2 Thinking about the target audience
Avocados From México decided to invest in the Super Bowl and defined the aesthetics and message of its advertisements with its target audience in mind.

While this event is watched closely around the world, the advertising effort focuses on the American lifestyle .

According to the company's president, the main idea was to target the local public, since guacamole, for which avocado is used, is the preferred accompaniment to drinking a soft drink and watching sports.

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In this way, the comic and futuristic tone of the video aims to address this public that consumes the food frequently.

The aim is to highlight the ingredient that accompanies important moments for lovers, in this case, of American football.

Avocados From Mexico tells its customers that avocado is a treasure on our planet, and that they will always be able to provide it.