How small businesses can improve their digital efforts

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Thinking that creating “perfect content” is enough
The primary focus of web content should be to inform, educate, and build relationships with customers. However, businesses know what goes in and out of content marketing; they understand that it goes beyond churning out great content. In fact, content creation only covers half the job. Reach, relevance, and connection with the audience is more important in determining success.



Covers the basics:
Everyone wants their posts to be perfect or their videos to go viral , but chances are you're not achieving either of those right now. Instead, aim to release constant content and updates las vegas email list on your social media channels, targeted to your market.

Consider your staff
You probably have a kid who's on summer vacation and would love to tweet, but that doesn't mean you should consider him or her a professional community manager for your company . Because social media is such a huge influence on purchasing decisions, you need people who understand not only how to use social media, but also what messages should be shared on each channel and how to connect with customers through social efforts. This goes for content creation and other digital efforts.

Measure
If you're not measuring your marketing alongside your business goals, then you're wasting your time and energy. I believe that marketing has two overarching purposes: creating customers and keeping them. If your goal is to create lead generation , then measure that. If your goal is to satisfy your customers, then measure that. Whatever you do, don't just have aimless marketing and hope for success. After all, hope is not a strategy.

Evolve
Marketing is more dynamic than ever. The technology, social, and digital spaces are constantly changing. What you do today may need to change sooner than you think. And just because your strategy worked once, doesn’t mean it will work again. Keep this in mind: Great marketers are thinking about what’s next , rather than the current view of the market.