BMW's Peculiar Content Strategy: The Video

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subornaakter20
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BMW's Peculiar Content Strategy: The Video

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1 BMW's Peculiar Content Strategy
In every featured post about content marketing, social media, content strategies and everything related, the need to address one of the richest and most increasingly used and indispensable formats arises: video . It is a format that allows the release of creativity in multiple resources , all working at the same time, being transmittable by TV, internet, and even in the cinema, part of BMW's peculiar content strategy.

It has all the advantages. The content leads for commercial real estate benefits from the video as a promoter of resources that favor the creativity of anyone who is in charge of developing the message for a brand. It is important, in addition to being original and seeking to do something new, that the content is entertaining. It is becoming a good custom to present a product through humor, in this way entertaining stories stand out.

[Tweet “Video allows creativity to be unleashed thanks to its multiple #content resources”]

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BMW's Peculiar Content Strategy
An excellent example of an entertaining story is the one presented by BMW in this advertisement to show the world its new electric car. To make the story truly fun and enjoyable, it uses an old anecdote that takes place on a TV show in 1994.

On the set of The Today Show, a very popular program, Bryant Gumbel and Katie Couric are lost in thought and debate about what the Internet is, and interpreting what the @ sign is, with a funny and ironic tone. The Internet was something we were just learning about at that time.


Several years later, BMW is bringing back that scene and putting Gumbel and Couric aboard the new electric car. The way they chose to promote the novelty was to recreate that scene but replacing the dialogue about the internet with an exchange that aims to understand how something like an electric car can exist.

This video certainly shows us how to tell a story in a fun way and use anecdotes that the user may know to bring them closer to the product . And if you were thinking about that dialogue from 1994, think about how much progress has been made in digital matters in just over 20 years.
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