The creation process has been as hard as it has been satisfying. This book is a reflection of what I have learned in these more than 20 years dedicated to digital marketing.
My main objective with this book is to convince companies that strategy is the only way to maximize sales.
Companies are focused on increasing their sales at any cost, and only think about strategy when they have problems achieving their goals. They don't realize that in germany phone number list free order to sell, you don't always have to sell.
Defining a digital marketing strategy allows us to pave the way for results to arrive. We analyze the environment, we study our audience in depth, we define our value proposition… we analyze and define everything necessary for our marketing to be relevant and to call our clients to action.
Hammering your audience into buying is not the same as convincing them that your product or service is the best option.
One of the best books on sales and marketing, where you will not only learn the methodology to define the best strategy, but you will also be able to identify the wrong approaches, the keys to implementing the marketing plan and you will do so on real practical examples and with the help of 7 downloadable work templates .
You can buy »Better than sales, get customers» now at:
Casa del libro , Amazon (paper and eBook), El Corte Inglés and Fnac .
Index of the book “Better than sales, get clients”
The book consists of 16 chapters divided into 4 parts :
A. To sell you need a plan : where I explain the importance of strategy, why you should read this book and lay the foundations for what you will learn next.
Strategy as an essential step to maximize sales.
B. Methodology to define a marketing strategy that maximizes results: where we will see the reality of strategies in companies, we will develop the complete methodology and I will give you the necessary advice to make a correct tactical implementation.
What is marketing strategy and how to turn it into a work tool?
Situation analysis.
Definition of the audience profile: buyer persona , value proposition and customer journey .
C. Online channels, what you need to know to get started : here we will look at the basics of the most important channels and their role within the strategy.
11. Paid media: programmatic, PPC, affiliate marketing, social ads, etc.
12. Owned media: social networks, mobile marketing and email marketing.
13. Earned media: SEO and influencer marketing.
D. Learn to apply what you have learned: practical cases and downloadable templates of the most important points of everything seen in the book.
Marketing strategies for each phase of the purchasing process: acquisition, activation, consideration and loyalty.
Real examples of the pillars of a strategy: business model, audience profile, objectives, positioning, etc.
Real examples of goal setting, dashboards and data analysis.