Marketing Trends for Next Year

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Marketing Predictions for 2015 You Can't Ignore Anymore
Contents
1 10 Marketing Trends for Next Year
1.1 1. Increase in popularity (and budget) of Content Marketing
1.2 2. Use of more detailed, easier and faster to obtain marketing data
1.3 3. Increase in marketing “noise”
1.4 4. Decrease in guest posting (as a link generator)
1.5 5. Adoption of video
1.6 6. Increase in the acquisition of marketing software
1.7 7. Personalization
1.8 8. Micro targeting and hyper segmentation
1.9 9. Greater focus on mobile
1.10 10. Increase in online advertising spending
In a highly competitive market, knowing the marketing trends for next year means being one step ahead when planning online marketing strategies and budgets for 2015. And while no one can loadrunner protocol list predict the future, the people at Wheelhouse Advisors , backed by market and consumer data , created an excellent infographic that reflects what the marketing trends will be for 2015.

Between the end of 2013 and the beginning of 2014, we have talked in various articles (like this one , this one and this one ) about the trends that we could find during this year, and they were more than right. ? ? !

Online Marketing 2015: 10 Predictions You Shouldn't Ignore

Image: DollarPhotoClub

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1. Increase in popularity (and budget) of Content Marketing
Today, content marketing accounts for a large part of many companies' marketing budgets. Due to its high level of effectiveness in generating web traffic, SEO positioning and leads , businesses continue to migrate from traditional marketing tactics to the creation of high-quality content, segmented according to the interests of their consumers .

[Tweet “Marketers, on average, spend more than 1/4 of their budget on #ContentMarketing”]

[Tweet “Interesting content, 1 of the 3 reasons why people follow brands on social media”]

[Tweet “B2B companies with blogs generate +67% more monthly leads than those without blogs”]



2. Use of more detailed, easier and faster to obtain marketing data
The availability of data for marketing today is unprecedented. It’s becoming easier to understand the cost per customer acquisition and thus narrow down marketing spend to see which tactics are most profitable. Today, systems like HubSpot , InfusionSoft, and Marketo allow marketing professionals to understand every consumer interaction with your business.

CMOs report spending 8% of their marketing budget on analytics , and this percentage is expected to increase over the next 3 years. In 2015, more and more companies will look to become data-driven as tools become available to help them process and use that data.