Aspects to Understand the Behavior of Impulsive Buyers

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Contents
1 Compulsive Buyer Behavior: What You Didn't Know
1.1 #1 Statistics you should take into account
1.2 #2 You are forced to buy, but you can take advantage to sell
1.3 #3 Impulse buying: can it or can it not generate happiness?
compulsive shopping behavior

When you develop a marketing strategy, you can be creative, show your ingenuity, apply the knowledge acquired in various areas, and take into account factors of all kinds. But there is one that is fundamental, and it is about understanding the behavior of compulsive buyers . How the customer acts. This is what the marketing marketing list of plumbers school that addresses psychological factors works on .

Let's see what a compulsive buyer is



Looking at Marketo's infographic , we can extract several crucial aspects to understand this particular type of buyer: the impulsive one . Yes, I must admit that writing this article was a bit like looking in the mirror.

The behavior of compulsive buyers is based on our personality traits, emotions, self-identity and self-control.

Although the infographic referred to in this article tells us about Christmas on the other side of the continent, who can say that any day in any month of the year is not a good day to untie the chain and go shopping. If only I didn't have to finish this article.

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Compulsive Buyer Behavior: What You Didn't Know
#1 Statistics you should take into account
As a first step to understanding this type of behavior, we can review some revealing statistics. On the one hand, 90% of people have impulsive buying behavior . To start with, a fact that leaves us speechless.

Another issue to consider is timing. Shoppers are 13% less likely to give in to impulse buying on a planned shopping trip . On the other hand, an unplanned shopping trip means that shoppers are 23% more likely to give in to impulse buying caused by various emotional and psychological factors.

Transportation makes a difference: getting to a store on foot instead of by car reduces impulse buying by 44%.

[Tweet “Single adults make 45% more impulse purchases than married adults”]

Both the senses and negative emotions play a role in the purchase . The customer is guided by smell, touch, and sight. What is essential is invisible to the eye, but everything comes first through sight, with all due respect to Mr. Saint-Exupéry. At the same time, feeling anxiety, anger, guilt, stress or boredom creates an optimal environment for impulse buying.

[Tweet “Impulse buying drops by 53% when people are buying items of immediate need”]

#2 You are forced to buy, but you can take advantage to sell
Of course, this infographic includes us all, but nobody stops us from using the concrete fact to our advantage: we are all forced to buy . This has to do with the pleasure that a purchase generates, especially the impulsive type. That is, buying things that we do not need but that make us feel good .

Psychologists link impulse purchases to a sense of:

Control
Empowerment
Boosting self-esteem
Self-regulation
On the other hand, the fear of loss is a fundamental factor . By this I mean that if there is an opportunity, the client does not want to let it pass, since this would generate negative feelings in the future. An article for sale that is well strategically located generates that fear of losing the opportunity. I buy it or I don't buy it. And if I don't buy it, I might regret it. I buy it . The motivation sets in and it is very difficult to resist.

[Tweet “The impression of saving money as a key to impulse buying”]

The idea of ​​being able to “save” or take advantage of a discount is a big part of success in sales . No impulsive person can resist buying something they don’t need because it’s a discounted price. However, it’s common to buy things that deceive us . Sometimes, we buy things and don’t use the product if someone is looking for a tablet, call me . The impulsive customer may buy a new car thinking it will make them happy, and it doesn’t. Although there are those who prefer to cry in a new Audi model.