New ideas are needed on a regular basis when finding topics in content marketing. Where do you start? Which process is suitable? Which tools help your creativity to get going? And: How can topic ideas then be prioritized for editorial implementation? All the answers follow here.
content marketing goals
When coming up with ideas (also called ideation), the goals of content marketing should always be kept in mind. This is because the topic has a decisive influence on whether a targeted group of people armenia phone number data can be enthusiastic about the content - or not. We have collected some good reasons for content marketing and thus meaningful results that can be achieved with the right corporate content in this blog post:
Before collecting new topic ideas, a content audit should be carried out to get an overview of what content is already available, where the scope and/or quality should be improved, and where there are obvious thematic gaps. This is because many things may not even need to be created from scratch. It is often much easier and quicker to breathe new life into old resources (see content recycling).
An exciting question that an audit or ongoing content analysis can also answer: Which topics have worked well so far and which have not? This evaluation can provide valuable information for future topic selection. Topics that have been the most successful so far (depending on the goal, for example, based on page views, content consumption rate, scroll depth or similar metrics) can be expanded further or prepared in other formats . Dealing with disappointing results is a greater challenge, because it is not always clear whether it was due to the topic itself or to poor quality, the chosen format or simply a lack of content seeding .