Tiffany & Co
The famous American brand Tiffany & Co. creates exquisite jewelry. The company's range includes bracelets, earrings and rings made from premium materials: gold, silver, diamonds. Tiffany & Co. offers its clients jewelry personalization services, which allows them to bring unique design ideas to life. The company's clients have access to exclusive services, such as storage of valuable jewelry.
Rolls-Royce
The famous British manufacturer Rolls-Royce produces premium cars that are distinguished not only by their high quality, but also by the opportunity to develop a unique design for each client.
Rolls-Royce
Source : unsplash.com
Exclusive materials are used in the canada email list creation of cars: from rare types of wood to precious metals. Rolls-Royce offers its customers unique services, such as organizing personal yacht trips and individual flights on airplanes.
Four Seasons Hotels and Resorts
The Four Seasons chain of hotels and resorts stands out in the market by offering exquisite, high-quality services. Comfortable rooms, premium restaurants, spa complexes and many other amenities make it unique. The specialty is the provision of personalized service to meet the specific requirements of each visitor.
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Alexander Kuleshov
Alexander Kuleshov
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How the premium segment is organized in Russia
When we say "premium", we mean "quality". In Russia, the meaning of the first word differs from the European understanding of this term. Why is this happening?
This difference comes down to two key factors:
The historical path of development of the country, limited by a long period of isolation behind the Iron Curtain.
Peculiarities of mentality. In Russia, only a small part of the population can be classified as wealthy, and even among them, differences in the perception and availability of premium services are noticeable.
How do they understand wealth in Europe? For them, it is a legacy passed down from generation to generation, enormous efforts, and reverence for the customs and traditions of their ancestors. In Russia, however, the views on this are completely different.