Let's say you're opening a new fitness club and decide to hold an open day. All visitors can work out for free, take part in competitions, and receive various discounts and bonuses. In this way, you want to show that you're not hiding anything from potential clients. The opportunity to see everything with your own eyes inspires trust in visitors, which encourages them to buy memberships.
Let's look at another example. Promoters from a pet store give people samples of pet food. Potential customers can see how their pet reacts to the food. If the animal likes the treat, the owner may become a regular customer.
Don't forget that it is the friendly attitude that attracts potential consumers. If a person is already interested in the product, then after a pleasant conversation with the sellers, he will most likely come to you again.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned indonesia email list about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Communication tools BTL advertising
Marketing communications consist of three main types: public relations (PR), sales promotion (Promotion) and direct marketing (Direct marketing). Let's consider each of them in more detail.
Public Relations (PR)
Previously, traditional PR methods were mainly focused on working with the media, including interacting with journalists, distributing press releases, and holding press conferences. However, with the diminishing influence of traditional media on the audience, the PR sphere has begun to actively embrace social media.
With the emergence of new directions, such as content marketing, SMM, SEO, SMRM, storytelling, influencer marketing, email marketing, PR technologies have also undergone changes. In the modern technological world, the classic direction of PR - event marketing - has acquired greater importance.