What is the funniest meme in [the industry]?

[subornaakter20]

14. Less ___ = More ___!
The equation "less is more" is used in a variety of marketing materials, but it also works in email subject lines. You convey value in just a few words.

Fill in the blanks with information that is relevant to your industry. This may be related to the products or services you sell, or it may be related to information you are willing to provide.

The important thing is that the equation exists. People like to see everything balance out, even if they hated math in school.

15. Reduce [unwanted result] now
Fear is a powerful motivator. Why do you lock your car? You're afraid your car will be stolen. Why do you pay your bills? You're afraid of getting into debt.

You can use fear avoidance in your email subject lines. Instead of telling people how to achieve a goal or solve a problem, tell them how you can help eliminate a pain point.

16. Unlock exclusive content inside
This email subject line promises the recipient access to something special, which could be especially effective for an email campaign .

The appeal of exclusive content can grab the reader’s attention and entice them to open the email to see what’s hidden inside. It’s a great way to increase engagement and provide value esinc email list to your audience. Here’s how Janji uses this subject line variation.

Unlock Subject Line Access

Image from Really Good Emails

Funny email subject lines can stand out in a crowded inbox. This example combines humor with curiosity, potentially leading to higher open rates . However, to avoid disappointing readers, make sure the content matches the tone set by the subject line.

18. Quick overview: what's inside our new collection
Generating curiosity and giving an opportunity to look at new products or services can be very effective.

This subject line grabs the reader's attention by promising exclusive insights. This strategy is effective in increasing open rates and engagement, especially for email newsletters and product launches.

19. Unlock the secrets to [your desired outcome] today!
This subject line grabs the reader's attention and entices them to open the email to learn more by hinting that there is a secret to be revealed.

Choosing the phrase “secrets revealed” creates intrigue and promises valuable insights that can benefit the recipient. This subject line is especially effective in email campaigns that aim to educate or provide exclusive tips.

In this example, alternative milk producer Bored Cow uses a variation of this theme to introduce its new merchandise store.

example of secret topic

Image from Really Good Emails

20. [Industrial] hacking that causes controversy
Controversy can be a powerful tool for getting attention. You can come up with topics that hint at a controversial topic or information that challenges the status quo.

Headlines like these are effective for email campaigns aimed at drawing attention to innovative or revolutionary ideas.

21. Oops! We made a mistake (and it benefits you)
Honesty in email newsletters can be refreshing. This subject line acknowledges a mistake while hinting at a positive outcome for the recipient. It piques curiosity without making false promises, potentially increasing open rates.

This is a smart strategy for an email marketing campaign.

This clever topic immediately grabs the reader's attention by offering an unexpected benefit.

This approach is effective when you have an update or fix that benefits the customer. Examples include an unexpected discount or an additional feature added to a service.

22. This is how [a successful person] achieved [desired result]
Using a success story can be persuasive. You want to leverage the power of social proof and ambitious content, even if you're drawing inspiration from others' successes.

Mentioning a successful person in the subject line immediately grabs the reader's attention and promises valuable information.

23. Can you help us improve? Take our survey
Asking for help or feedback engages the recipient and makes them feel valued. This subject line shows your audience that you value their opinion.

This is a great example of how the right subject lines can help build a sense of community and collaboration. Here's an example from Slack.

Help us improve the example topic

Image from Really Good Emails

24. We've compared the top 5 [products/services] so you don't have to
Providing valuable, time-saving information is a great way to grab the recipient's attention and make decision making easier.

This subject line promises a useful comparison of the best options in a given category. It attracts recipients looking for effective, reliable recommendations.

25. Join us for a virtual tea party on [Topic]
This subject line offers a friendly, non-intrusive invitation for cold emails or networking. It encourages casual, valuable interaction rather than a hard sell, which can attract potential contacts or clients.

You can also use this theme for an exclusive offer, events or webinars. After all, personalized invitations make recipients feel special and appreciated.