Offer a free trial and close the deal after the email campaign ends

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Make a list of the top six questions you get from your audience, whether through customer service , phone calls , or other channels. Answer these six questions in six drip emails.

Be generous with your knowledge. Don't be afraid to give too much away, because if you feel like you are, you've probably hit the threshold .

Email drip campaigns offer the perfect opportunity to use urgency to your advantage. If you offer a subscription or similar service, let subscribers know that you’re offering a free trial for the next X weeks (the length of your drip campaign).

When the campaign ends, the free trial offer disappears. Mention the free trial in your postscript or signature, but don’t make it the main focus of your emails until the very end. That’s event planner email list when it’s time to use urgency to say, “If you want to test our service, now is the time! Get your free trial before it’s gone.”

5. Pay close attention to where your customers are in the buying cycle
We've already mentioned that segmenting your email list helps. You want to make sure people get the right message at the right time.

If your lead has just learned about your business, they are not ready to buy. You need to nurture that relationship through a positive experience.

For these subscribers, focus on education and entertainment. Subscribers who have known about your business for longer periods might appreciate product comparisons, coupons, and free trials.

What is the customer buying cycle?
Your customer’s buying cycle is the series of touchpoints your leads go through on their journey to becoming customers. How long does it take on average? Where do they come into contact with your business?

For example, the average customer may find your website through a Google search or by clicking on a paid ad. The customer may follow you on social media, sign up for your email list, and read your blog. Ultimately, a call to action converts that lead.

6. Keep providing your customers with amazing content
Share infographics, blog posts in your industry, links to research, and other interesting content that your followers might enjoy.

You don’t have to create all of these. Roundup emails are effective because they allow you to share valuable content from others and express your appreciation for their contributions to the industry.

The more awesome content you share, the more grateful your prospects become. You're banking on reciprocity in your email campaigns. We 're going to share all this awesome stuff with you. Maybe you could buy one of my products?

Of course, you don't say so, but this is exactly the balance you are looking for.

7. Send emails to re-engage inactive leads and bring them back into your sales funnel
People become inactive for many reasons. They get busy, their interests change, they forget about your brand, whatever.

You can use drip email campaigns to bring them back into the funnel. Start by sending a short, personalized email that says: