A marketer's portfolio is a set of real cases, not a list of competencies

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Maksudasm
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Joined: Thu Jan 02, 2025 6:44 am

A marketer's portfolio is a set of real cases, not a list of competencies

Post by Maksudasm »

An experienced marketer must have successful and detailed cases in his portfolio, and not just list certain competencies that he possesses.

Marketer's portfolio
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Demonstration of specific examples allows you to see how the marketer applied their knowledge and skills in practice, and what results were achieved. This is the only way to assess the real level of competence and professionalism of the candidate.

Look at the figures we wrote about above. It’s good if the cases are presented in the “before and after” format. A creative approach to writing a resume can indicate that the specialist is capable of developing innovative marketing approaches and is not afraid to experiment. Of course, it would be good if his creativity is also confirmed by specific indicators.

So, let's sum it up briefly. When ireland email list hiring a marketer or evaluating the results of his work, look at specific numbers. Don't jump to conclusions and blindly believe all the recommendations. Trust your marketing only to proven specialists.
The offered products have similarities with each other.

The products have similar functions.

They are intended for similar buyers.

The products are distributed through a single distribution channel.

The price of the goods is similar and remains in the same price range.

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Marketing sets these features to improve the company's product line. At the same time, its development depends on a number of factors: production strategy, goals and interests.
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