Many entrepreneurs are eager to invest money in advertising, hoping for instant success. However, without a well-developed strategy, such efforts rarely yield the expected results. Before deciding on this, it is necessary to conduct a thorough market research to create a portrait of potential buyers. Only then can you begin to develop an effective business promotion strategy, which is implemented by an experienced marketer.
A promotion strategy is a strictly planned set of actions aimed at informing the end consumer about the products and the company. It is also a tool for creating a positive image of a brand or company and stimulating customers to make purchases.
Before starting an active business promotion policy, the owner should answer a number of questions:
Who is my target audience?
The target audience is not kuwait email list limited to the simple expression "everyone who needs our product" or "all Moscow females aged 15 to 25". To determine this indicator, we collect as much information as possible. We are prompted by the Yandex. Metrica installed on the site, the analysis of social networks and various forums, surveys, and communication with sales managers. Their experience helps us understand what questions potential buyers ask and what prevents them from making a purchase right now.
Most often, the target audience can be divided into several groups, where one of them is the main one, and the rest are additional. For example, if we promote a company that organizes children's parties, the main audience will be parents of children aged 3-12, and the additional audience will be grandparents.
Target audience for enterprise promotion
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When promoting a planetarium, we define even narrower groups. After all, unusual leisure activities are important for mothers of small children, and for parents whose children are aged 10-15, acquiring new knowledge and career guidance. Therefore, we take these features into account and promote the product to a specific audience group.