Tips to increase your company's sales

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Is 2023 not going as expected? In this article, you will find some ways to increase sales in your company, regardless of the type of business!

Keeping your business growing is the goal of every company, regardless of its niche. Getting straight to the point, always growing your sales is not magic and does not happen overnight. But what if we told you that there is no magic formula, but rather strategies that you can follow to help increase your revenue? Everyone knows that investing in the internet is necessary and essential, but you are mistaken if you think that this alone will bring you good results. To help you increase your sales, Trii has put together some real and efficient tips that will help you achieve this goal. Read our text, see practical examples that we ourselves use for our agency and for clients, and find out where to start!

5 tips to increase sales in your company
1 – Improve internal processes
We know that it is always very important to do more for less. However, this is not always an easy task. On the other hand, when you have well-defined internal processes, the company can optimize its work.

In general, processes are those activities that lead to a result . For it to be assertive, it is necessary to study what is desired by creating a process and look for ways to solve it. They can be related to the company's business itself, and also to the sectors that provide support for everything to happen. Below, we will give a practical example of how we do it at Webcer so that you can apply it in your company. Our Content Coordinator, Samantha Valente, explains:

“We have very well-defined processes to achieve benin whatsapp data better results. When we start writing an article, for example, we know which steps we need to follow. In addition, our process also includes tools and programs that help us set goals and objectives. This way, we can write according to the needs of each client. The team doesn’t get lost without a starting point . Furthermore, when a new person joins the team, they know exactly what needs to be done. This way, we save time on specific training for that person, optimizing the time it takes to develop tasks. ”

The same goes for a company. When you can create internal processes, you save time and productivity. Imagine that you have an English course franchise, for example. If you have a pre-defined “script” with the main questions, you can be prepared when a potential student arrives. This way, in addition to clarifying their doubts, you can have more arguments to convince them to enroll at that moment. In other words, a person who had a question becomes a lead and you can close a deal.

But how can we improve or create internal processes?

First of all, remember that having a sequence of activities leads to a result. Furthermore, all sectors have an impact on achieving objectives. Therefore, here are some tips to help you improve your processes, such as:

map all processes – understand what the company does and define what needs to be adjusted. When you understand these things, you have a starting point;
Identify the biggest problems – your team needs to be able to identify gaps that need to be addressed. Questions like “Where is most of your time spent?” and “Where are the biggest gaps coming from?” are indicators that help in the process;
analyze what already exists – evaluate what already exists and eliminate everything that does not work properly. To do this, it is important to have the participation of managers. They help identify new methodologies that can contribute to optimizing processes;
Let technology help – depending on the type of business, technology should be considered to help. There are software and tools that help ensure the speed and organization of various processes;
Monitor results – it’s not enough to simply identify what needs to be improved. After that, you need to implement solutions to achieve this goal. From there, you can understand whether the improvements are working. Monitoring results is an important part of creating and improving processes. Check strategic and numerical indicators.
2 – Train the sales team
Developing people is a complex task, but when done well, it has many advantages for the company. Training your sales team is an investment in your company. This action helps increase sales because by training a person with techniques, tools and methodologies, the objective remains aligned with the organization's goals.

Think of it this way: someone on your sales team doesn't really understand how the work is done internally. When trying to sell a product or service, they are limited in their explanations. When contacting a competitor, the customer discovers that their product has a certain function. Even though it has the same function, you may have lost a sale by not training the sales team . And this goes beyond products and features; it also applies to processes. Training the sales team is an investment by the company in relation to the return they can bring.

Training a person also involves personal development. In turn, developed people are motivated. Motivated people are more productive people. In addition, training aims to focus on skills and behaviors that people have the potential to increase sales.

Remember that the sales team is the first to have contact with the customer. They are on the front line and can directly influence the perceptions that customers have of your brand. Here are some tips for training your sales team:

identify the needs of the sales team – analyze the performance of each person and understand what the bottlenecks are;
know the profile of each person on the team – understand how each person behaves and take advantage of their characteristics to benefit your company;
keep the objectives well defined – also establish possible, real and measurable goals;
define the instructors – have someone qualified to carry out the training. If there is no one internally, consider it an investment and not a cost;
Evaluate results – monitor results closely. Conduct customer surveys and ask for suggestions on where and how to improve.
Our sales director, Thiago, adds: “ The sales team is the driving force behind a company. Without customers, there is no profit! Nowadays, customers are increasingly looking for information and knowledge to make better decisions when making a purchase, whether it is a product or a service. Therefore, companies that invest in and train their sales team will reap increasingly better results. Furthermore, investing in sales team training can bring excellent results to the company, strengthening the business and increasing profitability. ”

3 – Understand your customers’ real needs
Having this understanding helps to better target marketing and sales campaigns. Think about how everything happened in the past: a sale happened due to the persuasive power of a salesperson. Often, the person had no knowledge of a product before it was presented and, therefore, did not know the need for it.

In marketing, especially digital marketing, when you create and understand the consumer's real need, you can create better ways to meet it. In other words, you can solve an existing problem. This way, you can increase sales and improve the company's long-term results.

To do this in a way that is satisfactory to your customers, you need to understand the problems and challenges they face. After that, you can create efficient solutions. This will increase customer satisfaction and generate more sales opportunities.

But how can you understand your client's needs in practice ?

conduct frequent research on the desires of your target audience;
research the personal characteristics of your audience;
listen to feedback ;
put yourself in the customer's shoes and have empathy;
interact with the public on different communication channels.
4 – Use a CRM
CRM comes from the English Customer Relationship Management or simply, Customer Relationship Management. Having a CRM tool or software is essential to help manage customer data. It allows you to understand processes across different teams and identify more profitable strategies and products.

Having a CRM helps increase sales because it stores consumer data and histories. In other words, we can use this information to build personalized customer retention and acquisition strategies. Using the data contained in it, your company's teams have access to data such as audience behavior and preferences. This way, you can build strategies that are more suited to consumer interests.

Main advantages of the CRM system for the company:

organized information – you have easy access to order data and other customer information;
more in-depth and assertive knowledge about customers – with more knowledge you can plan actions and promotions suited to the profile and consumption habits of the customers you want to reach;
increased customer satisfaction – personalized service is a point of perception for customers. In addition, with a CRM you can provide faster and better service;
new business opportunities – based on the registered data, you offer what the customer really wants and they remain loyal to the brand.
5 – Invest in digital marketing
Last but not least, investing in digital marketing actions cannot be forgotten if you want to increase sales. The digital environment is today a great showcase for your products. And staying out of it is dangerous . But the truth is that digital has a word that governs the entire market: constant updates. And thinking about creating strategies for online networks alone may not work and may even result in you wasting money without results.

Some people think that small businesses should do their own digital marketing, but it is very common to make mistakes when trying to plan and implement strategies without a team of experts. The path to finding the best strategy is not easy. In addition, it is necessary to have qualified personnel. Often, small and medium-sized companies do not have large budgets. By hiring a certified and experienced team, for example, you avoid basic mistakes.

To help you on this journey to increase sales, a digital marketing agency can be a determining factor for your success. Professionals can indicate which channels are best to invest in. Some options are:

Social networks – social networks are part of Brazilians’ daily lives and their use by companies has become increasingly important. They can be used to promote the brand and even to improve the relationship and service between the company and the customer.
Our Social Coordinator , Amanda Pereira, explains why it is still important to invest in social media as a digital marketing strategy. “ Investing in social media is important because if the internet is the busiest street in the world, social media is the most popular square where everyone stops to chat and give their opinions.

Social media is where you can let your audience know about your brand and get a taste of the experience and benefits that your products or services can provide. In addition, it is great not only for attracting new customers but also for retaining existing ones through an easier and more practical channel of contact during the after-sales period, and also through positions that your target audience can identify with.”

Google campaigns – Google Ads is one of the main pillars of digital marketing and directly contributes to increasing sales. On the platform, we can create ads of various types, from Google to videos and stores.
Our Media Coordinator, Júlia, tells us a little more about Ads: “ Webcer is a Google partner agency, so we have a very close relationship with training. This means we can implement new features before most of their competitors. This helps increase sales and, in addition, we also provide support to resolve potential problems in the accounts. Our media team has the expertise to create effective campaigns, following Google’s best practices. Not to mention that all the professionals on the team are certified by Google itself. ”

Optimized website – Who doesn’t want their website to be among the first on Google? Well, it’s only possible to appear at the top, without having to pay, with well-defined SEO strategies.
Our Content Coordinator, Samantha Valente, adds: “ The SEO team helps identify words that are related to the client’s business segment. After that, the teams work on the consumer profile to provide the best shopping experience. In other words, more than increasing sales , we help improve the understanding of our clients’ customers with real results and numbers. ”

Blog – As one of the SEO strategies, blogging helps in capturing and converting leads. It also helps to drive organic traffic to the website.