The archetypes of the brand "Pravitel" are distinguished by their status, seriousness and responsibility. The company's clients are self-sufficient individuals who know their desires and the ways to realize them. They are not afraid of expressing their opinion and insisting on it.
This brand is suitable for companies that:
sell unique premium products and services;
offer solutions that help clients increase their success and efficiency;
guarantee product reliability for life;
offer technical support or information that helps maintain or increase influence;
provide services or technology morocco email list solutions that perform a range of security or regulatory functions for their own use or as suppliers to other firms and corporations;
focus on a unique offer that distinguishes the company from the mass market;
offer prices that range from moderate to undisclosed.
It is better to target the following audience: businessmen, owners of luxury property, people visiting expensive establishments.
For the personal brand archetype "Ruler", try to build business communication, treating each person as a partner. When advertising your products and services, focus on the success that the target audience will achieve with the help of your products. It is also worth remembering about personalization and special positioning of your company in the market.
Examples include: Mercedes, Cadillac, Rolex.
The examples given earlier confirm the undeniable importance of the archetype, as it conveys to the target audience information about your personality, field of activity, goals and features that make you unique. This model permeates all areas of the brand's work: communication with clients, the creation of texts and advertising materials, as well as design and visuals.
The personal brand archetype allows you to express the exceptional uniqueness of your company and stand out from the competition. It helps you develop a clearer and more specific strategy, mission, and values – everything that is the core component of your brand. The archetype is a kind of image that turns your brand into a living being, giving it character and temperament.
Examples of brand archetypes
Let's take a closer look at examples of brand archetype descriptions that use the above models.
Innocent: Coca-Cola
Coca-Cola's marketing strategies are based on simple but essential events and values, such as seasonal celebrations or time spent with loved ones and friends. The surprised and delighted eyes of a child always serve as the basis for representing these moments. It is worth noting that this approach was very well demonstrated in the famous Christmas campaign "The Holidays Are Coming to Us".
Innocent - Coca-Cola
Source: shutterstock.com
Benefits: People are naturally inclined to trust brands that tap into the Innocent archetype, which evokes feelings of happiness and nostalgia.
Disadvantages: sometimes excessive cloyingness and naivety leads to banality, especially if it does not correspond in any way with the company's products.